Following someone else's business blueprint doesn't mean you can totally delegate your traffic strategy to whatever it says in the blueprint.
Bear in mind that, whoever sold you the blueprint sold you a system that worked at that time. They didn't sell you a continuous subscription to a traffic-strategy-update-service.
I've said it before, I say it in the video below, and I'll say it again here..
Blueprints are a very good way to get your business off the ground, but you should never rely on them exclusively and indefinitely. There is no such thing as a step-by-step guide to online success where you blindly follow the instructions which someone else has created.
In other words you absolutely have to develop expertise in certain areas and make your own judgments and decisions. And without question one of those areas is traffic generation – in particular your whole traffic strategy.
Although traffic generation is one of the three core components of an internet marketing business model, it has strategic importance to your whole business that goes beyond the importance of the other two components (monetization and traffic conversion).
I have created a video which explains my thinking about this. There are some important points and some useful links in it.
Do let me know what you think in the comments below.
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