I recently purchased an excellent desktop tool – AdvantageBot – which, surprisingly perhaps, is based on rather old technology…
In this video, you can see me the tool to using to craft the subject line which I used in the email I sent to my subscribers about it.
MANY years ago I stumbled across, what seemed to me at the time, to be a very sophisticated tool for scoring the “sales potential” of headlines or other short items of text.
The product was called Glyphus, and had been developed by a very smart person who thoroughly understood text analysis and advanced algorithms – AND could implement that understanding in a computer program. I remember thinking four things at that time…
1. Wow! This is very clever stuff!
2. I would LOVE to get this and use it to improve my business, but…
3. It all looks a bit complex… and
4. It’s too expensive for me at the moment
Id’ completely forgotten about it until it popped up in a sales page about AdvantageBot – which is Glyphus technology re-packaged in a much simpler (and very engaging) form.
You can read more about it, and purchase it, from here:
I definitely recommend this to anyone who is serious about online marketing. I now use it just about every day.