On Friday last (22 October 2010) I presented a webinar that discussed a range of tools / technologies that you could consider as alternatives to Kajabi.
I created a detailed mind map to show all the tools and systems that I considered, and to link the tools to the features. I also recorded the webinar.
I cover a lot of information in the webinar, but since it’s about an hour long, I’ve documented my conclusions below. (But do at least go and look at the online mind map – you’ll get some useful information just by looking at it’s structure.)
There are a lot of very nice features, and the interface is modern and easy to use (but not the easiest – see later), but….
I was originally not going to consider Fusion HQ because it wasn’t yet launched, but I learned that it will be soon, so I got access to it and experimented with it a few hours before the webinar (see the webinar recording for a brief view of what I did).
Kajabi’s claim to be “push-button” simple looks good on the video, even though most people are disappointed (but perhaps not that surprised) to find that it isn’t quite that simple to use.
But Fusion HQ is setting a whole new standard in ease of use. Not only can you create web pages with drag-and-drop facilities, but you can also create complex funnels with drag and drop – connecting up OTOs, upsells, downsells and thank-you pages in as complex a system as you care to create. The picture below gives you an indication of this:
I attended a webinar by Fusion HQ’s founder, Leon Jay, and was impressed as much by his comparative laid-back approach as much as I was by the product.
As with Kajabi, Fusion HQ is a very new product, and inevitably the overall scope of its functionality is not as rich as that offered by some other products – particularly in the area of membership and content management, so if you are thinking of taking that route, ensure it DOES provide everything you need.
In my view, the whole approach being taken by Fusion HQ is the way of the future, and if the Fusion HQ team keep on with rapid developments of the product, everyone else will be playing catchup.
If you can live with the less-rich functionality (when compared with the WordPress solution below, for example), then your life will be a LOT easier taking the FusionHQ route.
I recommend you get on the waiting list to be notified about the product’s launch, and watch the videos about when it does.
Other than comparing Kajabi to a single tool, the other approach is to compare it with a combination of tools, and for the best options, that means having WordPress as the glue between them.
Here is a collection of tools that will give you pretty much all the functionality you need. But note that 1) I have not tried all of these and may revise my views in future 2) I am not claiming to have been anything like systematic in my researches, so there may be better products available
The WordPress approach will, on the whole, give you a lot of flexibility and options to add functionality by using other plugins – but it is NOT push-button easy by any stretch of the imagination.
This provides the core functionality, including WordPress-based membership site management, affiliate management and autoresponders.
It also includes (just recently), 1-click upsells and downsells and tight integration with vBulletin for powerfull forum and community facilities.
You will also need a good quality theme, and that may mean another purchase.
For creating professional-looking pages (squeeze pages, OTOs, sales pages etc.), based on proven templates
For any pages that require videos: indeed for any publishing of videos: includes the ability to insert optin-forms and other html in a video
For adding Facebook commenting to a video page.
For easy integration with Amazon S3 (it took me half an hour at most to create my first S3 account, link it to EVP2 and have my first video uploaded).
For creating Launch Funnels and Perpetual Launch Funnels (although right now, I can’t see how this is done.)
For arranging for components (such as a Buy Now button) to appear after a pre-arranged time after the video is started.
… and more
(I used Easy Video Player 2 – with some modifications – to create the page showing the webinar recording and mind map.)
To convert videos to MP4 format (needed for the advanced features of EVP2)
To provide A/B testing
With tools such as Kajabi and Fusion HQ, it’s relatively easy to create new sites, and Fusion HQ I know includes a “Duplicate” facility for at least some of its components.
But with WordPress, creating a new site normally involves installing WP, adding and configuring a theme and adding and configuring potentially many plugins. If you plan to create large numbers of sites, the WordPress approach could entail a huge amount of admin.
But not if you can clone an existing site.
That’s what WP Twin does for you.
As I said, I am not claiming to have been comprehensive and I’ve not tried linking all these above tools together. I am planning on changing my current platform over the next few months, and for now, the above is my expected choice of tools (unless Fusion HQ makes a dramatic leap forward in the interim!).
But things change quickly (I already know of a very interesting sounding tools that’s not far from release which may become part of the mix), and I will post updated views on this blog.
Please share your ideas below.