There are some excellent free keyword research tools available. This post is about a tool that helps you research which sites are ranking at the top of the results for specific keywords: the Serps Keyword Rank Checker.
Watch this demonstration of me using the tool.
Apart from seeing the tool in action, watch to the end to see how you can use the CSV output to spot potentially valuable tactics that you could use.
And note that you can download the results for search on multiple keywords – all into the same SCV file.
Obviously, you can do this just by performing a search in Google and seeing what comes up – but there are a few problems with this:
I used this keyword rank checker recently to investigate which sites were getting ranked for the product names of recent launched in the internet marketing niche.
I could see who was consistently ranking in the top 100 with their main review sites, and I also noticed where some people were getting backlinks placed, and adding reviews in places such as WordPress.com and Craigslist, for example.
Interestingly, not many YouTube videos were getting ranked, and the ranking didn’t correlate to the number of video views: clearly that is overwhelmingly dependent on the number of subscribers and/or the site of the authors mailing list.
As always – list size trumps almost everything else!
The tool I used is here.