Our reputation and authority WITH PEOPLE is what will determine our online success in future.
So what am I personally doing about this?
Having accepted the broad picture of where things are headed, I decided I needed to get to grips with more of the details before taking any specific steps.
It's clear that most of us (me included) need a LOT more focus on social media, but the area most of us are weakest in, and where, ironically, we should probably be starting, is Google Plus – after all, the new ERA is largely being defined by Google.
Then I found these two Aussie brothers who have developed a strong reputation in this area and are exploiting Google Plus as a very serious traffic source.
If you're skeptical about this "new ERA" business, read this and see if it changes your mind: