I made a mistake: does that mean I’m not PROFESSIONAL?


Yesterday, I finally opened up my Internet Professionals site:


I had one person helpfully point out that I'd missed out the 'm' at the end. But no, that wasn't the mistake because I'm using the relatively new .co top-level domain.
The mistake I made was that I missed out a / in the text version of the URL, even though the link worked when people clicked on it.
Quite a few people pointed this out to me (thanks!), but no-one was so blatant as to say:
"You talk about professionalism, but you can't even get your URLs right!"
…although I'm sure many thought it.
Although getting things like that right IS part of being professional, it's not what makes the difference between success and failure.
When I talk about "professionalism in internet marketing", I mean something much more fundamental:


Here's the difference…

Amateur's mindset
"I WANT a quick and easy way to make money online without doing much work."
Professional's mindset
"I NEED to develop the skills and experience to be able to set up a profitable online business."
The trouble is, 95% of the training and systems for internet marketers are promoted to the amateur's mindset because people are much more likely to buy something that promises what they WANT – rather than what they NEED.
And that makes it very hard to go down the path of professionalism.


With this in mind, I have two goals with my new site:
First to help people ADOPT the professional's mindset.
My free 7-Day Induction Course deals with that by showing what the professional path is like.  You can sign up for that here:
Second – to provide people with the detailed, systematized guidance to
FOLLOW THE PATH of professionalism
For that, I have the full Internet Professionals Master Agenda Program. I'll introduce you to that after you get on the Induction Course.
Many people have already taken the first step. If you haven't yet – come join us now!
Kind regards
Alex Goodall
Internet Professionals






8 thoughts on I made a mistake: does that mean I'm not PROFESSIONAL?

  • Dear Alex
    a very wise man by the name of Kevit Roberts about 40 years ago told me that from time to time we will all make a mistake. It's how we deal with the mistake is what defines the man and you have dealt with this mistake. Most people that put you down only do so so that they feel bigger or more intelligent than you ignore them. For if they were smarter than you they wouldn't be coming to you for your advice. I trust you don't let negative comments discourage you keep up the good work.
    Jonathan Ewing

  • Alex,

    You get a BIG "AMEN" from me for your insight on "professionalism." It truly IS a "mindset," and not just having all of your mechanical "ducks in a row."

    Sadly, very few of those so-called self-proclaimed "professional" internet marketers display ANY degree of professionalism at all with their "copy-cat" websites and email promotions.

    And contrary to what a LOT of those "marketers" are trying to tell their "newbies," professionalism CANNOT be "automated" or "done for you" – because the origins of true professionalism lie within each INDIVIDUAL marketer's mind – the attitudes and dedication they have toward their prospects and customers. When you get that part right, things start to happen – almost as though by "magic" – as you begin to reap the long-term rewards that displaying professionalism will bring you.

    I've maintained what might be called a "professional mindset" for my entire life, having been taught the core principles at a very young age – while working in my parents' rural grocery store as I was growing up.

    I was taught by my parents that the most important person in ANY business is NOT the owner, proprietor, or even a "business guru' – it's the CUSTOMER, for without customers, a business cannot EXIST, let alone make any money!

    But you obviously know that already. : )

    And you're absolutely right about people having more of a tendency to buy what they WANT
    that what they may actually NEED. Many people entering the arena WANT to be "rolling in dough," but most of them just aren't willing to do what they know they NEED to do.

    That's why all of those "done for you" and "push-button" systems are flying off the virtual
    shelves of those modern-day "snake-oil salesmen." It's also a major factor in the dismal failure rate of people who try to make money online.

    Your email arrived just as I was going through the inbox of that email account and, unsubscribing from some of the UN-professional marketers' lists I had ended up on as a result of some of the giveaway events I had opted into, and from a multitude of ad-swap emails.

    Needless to say, I will NOT be unsubscribing from YOUR list. In fact, I've created a folder just for YOUR emails, because you demonstrate that you actually "get it" – you understand what REAL business is actually all about!

    It's reassuring to me that there IS someone teaching "apprentices" what they NEED, and not simply kow-towing to what they think they WANT…

    But aside from that, I don't have a real opinion on the subject… ; )

    Keep the good stuff coming!

  • Thanks Jonathan

    No-one was negative, in fact. My subscribers are all very well-mannered!


  • Thanks, Don.

    A folder just for my email? Wow!

    I wonder what you’d say on a subject about which you DID have a real opinion? 😉


  • Whenever I see a typo or a mistake I almost always reply with a Congratulations!  It's so refreshing to finally get an email written by a real person who actually knows what emails he/she is sending.  
    What really gets me mad about normal human errors is those idiots that try and exploit those too.  As if we're all a bunch of dingbats and can't tell the difference.  How many times does a server blow up?  They usually begin the series by saying how hard they're working just for us and oh by the way, here's another "real deal of an offer" even better than the last 3 in between server break-down updates.
     Then there's the obvious oh, I forget this.  Or, I think something happen to the birds in the tree so I re-sent your email just in case you missed all the other ones. . . .and then it's really funny when they copy them in the wrong sequence.  It's just so stupid but they've stopped most that now I think. I unsubscribed to a bunch of them too.  
    The latest craze is mass-mailing postcards to get opt-in BUYERS and then SELLING them as real valuable BUYER leads since they did, in fact buy something for $1 or more I guess.  That's being advertised as FREE TRAFFIC since you can sell them as buyer leads and make enough to cover printing and postage after the campaign is over – plus massive amounts of future sales will bury people them in cash.  
    The only thing that's going to save a lot of them from losing their hard-earned cash is NOT having any and having NO friends with any cash either!!.   All you Moms and Dads – just say NOOOOO!!!  Or, maybe I'm just being a naysayer by not paying $97 for free promises – Hmm…. I thought about it … and a naysayer I shall proudly be.
    Bulk mailing postcards is not cheap with minimums at mailing houses  and DIY in little batches of $100 at a time won't be enough to get any real response – at least I don't think it will. It's called offline arbitrage and it's nothing new either.  Any ideas on that?

    In my past other life working for Land Rover, most of the senior management would never admit to mistakes.  I believe they saw it as a weakness to do so.

    I saw it as humanising them when they did make mistakes and I'm sure most other people would too, but they didn't see it that way.  I guess it was the culture at the time, and there's a good chance that culture is still active now too.

    Me?  I make mistakes all the time, and shrug my shoulders when I do.

    Let's face it, we all make typos – sometimes I even hand write them.

    And I rarely spell check as I've reached that age where I'm confident enough to say I mostly know how to spell by now.  😉

    Sometimes I make BIG mistakes and it costs me money.  Like the time I was supposed to increase the price on a product and changed the sales page but forgot to raise the price on the cart software.

    That cost me about $300 before I spotted it, and there's always that "D'oh!" moment when it happens.

    But I look upon it as $300 worth of very memorable training…

    Leah is spot on with all the "my server blew up / crashed / struggled under the load / server crushing traffic" rubbish I see in emails and on sales pages.  It's just nonsense and I don't know how anyone is naive enough to make let alone accept those kind of statements.

    That's what I would call unprofessional.  And also an insult to people's intelligence.

    Genuine mistakes don't matter in the big scheme of things – you just end up learning that much faster.

    But it doesn't mean you're unprofessional.

    It just makes you human.   🙂

    -Frank Haywood


  • Hi Leah

    All those techniques that annoy you which some Internet Marketers employ – you think they’re not being professional?

    They employ them because they work – so they are being professional in my book.

    And they work because there are so many amateurs who are taken in my them.

    When I talk about being professional I mean

    – Getting results and also
    – NOT being taken in by the (professional, but annoying) techniques of other marketers.

    Some of those techniques demonstrate a lack of integrity, ethics etc. But that doesn’t make them amateurish or un-professional (in the way I use the word).

    The postcard system?

    I’m sure it’s possible to make a killing with that method. And it’s possible to lose your shirt.

    You’re going to need deep pockets and a longish time-scale to learn the ropes and gain the experience. But if that was made clear in the sales pitch, he’d make no sales.

    A professional selling to (mostly) amateurs.


  • Hi Frank

    Good to see you here.

    To expand on my reply to Leah about the server blow-up techniques etc.

    I guess the first times it was used, it was “professional” in that it showed ingenuity (albeit still questionable integrity). But then the amateurs pile in and simply copy the techniques, and if you keep doing after it’s become obvious that it’s a ploy – then I agree: at that point it IS un-professional and amateurish.

    As for typos and all that … ‘course that’s not being unprofessional.

    You and I both know that my headline and article are just a ploy!


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