Being able quickly to learn and apply a new skill is itself a crucial skill for all internet marketers. Knowing how to make, organize and manage effective, referenceable notes is a major part of that skill. In essence, this is about your own personal knowledge management.
Here’s a little video with some of the key points:
More specifically, for internet marketers:
An excellent personal example of applying these ideas is my learning about Facebook Advertising. At the time of writing this, I have already gone through some training material and consulted Facebook’s guidance pages. As a result, I have a pretty good collection of topics – at least, I think it’s a good collection at the moment.
I have just bought a new course – Dark Post Profits 2.0 – which, actually, is a collection of several courses covering both the principles of FB advertising AND a number of business models for using it. To fully absorb that material, I need to make notes as I go through it – and now I have a ready-made structure (my Evernote Notes, organized by my Tag structure) into which I can add new learnings and, indeed, compare what different people say about the same topic.
I fully expect that as I do this, I will update and refine my topic structure, although after a time that will happen less and less – and that will indicate I have something close to an “optimal” structure (until Facebook makes some changes!)
Up until Friday 13 March, anyone purchasing Dark Post Profits 2.0 through a link on this page will get, as a bonus from me, access to my personal learning Notes on Facebook. This will be a “live” sharing link via Evernote, and includes all the Tags I apply to the notes.