There have been many products launched to support the massive growth in all aspects of video marketing. For example, there have been a tools for
- Creating explainer videos such as the excellent Easy Sketch PRO which I used to construct the Video Motion PRO video below
- Turning articles into videos
- Creating video landing pages
…and MANY more example But somewhere amongst your armory of video tools and systems, there is one type of tool you MUST have – professional-level software for video/webcam screen capture and editing.
For many serious marketers, that means Camtasia: there’s not much you can’t do with it regarding video capture and editing. BUT … it’s a BIG, bloated beast that does serious damage to your wallet (almost $300 at the moment) and seriously tests your patience with a very steep learning curve.
Which is why I’m very happy to see the launch of Video Motion PRO.
It has exactly (and only) the core features needed by online marketers – so learning should be rapid. And the price (when first released on 21 April) should be around 15% of what you’d pay for Camtasia.
So – even if you own Camtasis, I wold think it’s worth buying Video Motion PRO at the launch price because you can get things done faster with a simpler tool. (For example, these days I nearly always use YouZign for graphics, even though I own Photoshop which does a LOT more – but often just confuses me!)